CommunicationUnderstood Applied

In today’s business environment, providing information based on confirmed evidence, without exaggeration, and avoiding promotion of stereotypes and greenwashing, is of utmost importance.

  • How do you increase awareness of your employees on Responsible Communication?
  • How do you facilitate employees to become more competent to think about Responsible Communication?
  • How do you change employees’ behavior, rather than just provide knowledge on Responsible Communication?

To answer this, we offer an on-line e-learning awareness course on Responsible Communication, which in 30-35 minutes helps your employees increase their awareness, facilitates their thinking process and changes their behavior related to responsible communication, as it is: 

  • Based on advanced, yet simplified content, to improve understanding
  • Uses videos, characters and animations, to ensure a user friendly experience
  • Includes realistic, practical work related case studies, to drive change in behavior
  • Includes results from surveys conducted, to understand better attitudes on specific topics
  • Provides feedback per overall results and correctness of answers, to facilitate learning

Content Summary

  • Module 1: Definition and Importance of Responsible Communication
  • Module 2: Trends on Responsible Communication (e.g. European legislation, consumer expectations)
  • Module 3: Irresponsible Practices (e.g. misleading statements, unlawful target audience, false claims)
  • Module 4: Greenwashing (e.g. commonly used practices and phrases, consequences)
  • Module 5: Examples (actual videos and communication examples from institutions)

For further information or inquiries, please contact us.

   

 

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